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Growth and Thriving in a Portrait Business through Connection with Bethany Johs

Growth and Thriving in a Portrait Business through Connection with Bethany Johs

Season 2 Episode 3 Published 2 years, 4 months ago
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I first met Bethany in a workshop with Sue Bryce just outside of Versailles in France (NBD right?) and have watched her grow her business year after year. Join us as we talk through how she shifted her perspective around campaigns to showcase her 40 Over 40 safely during a pandemic and discovered how that connection with the women in her community was sorely needed and she watched it explode her business.
She breaks down cross promotion, staffing these events (now that they are annual), how to network effectively in ANY room based off of what energizes you, and how she has grown her business from the $200 shoot and burn space and discovering her VALUE in the portrait business space for the women she photographs.

You can find Bethany here:

 

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ABOUT CAT FORD-COATES

Cat Ford-Coates has been told to soften her whole career.

She didn't.

She built a multi-six-figure business teaching photographers that the thing keeping them stuck was never the market, the portfolio, or the pricing. It was the voice. The one that sounds like wisdom. The one that keeps moving the goalpost and calling it patience.

She's spent over a decade in rooms with photographers who are extraordinarily talented and somehow still convinced they should be grateful for what they have.

She disagrees. Loudly.

Cat serves photographers who already know what they want. Who know what they're capable of. Who have known for a while, actually, and have spent years finding sophisticated reasons not to claim it.

The question was never whether you're ready.

You already know you are. Stop pretending that you don't.

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