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131. David Pivk, Chief Marketing & Digital Officer at Active Brands on Building Brand-Centric Communities
Published 2 years, 9 months ago
Description
David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world.
This Episode is brought to you by Softserve. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
In this conversation, you'll hear about:
- The dynamics and balancing investments between brand and performance marketing
- DTC: from darling to potential headache. What's next?
- Independent specialty stores' role
- Building a community around a brand
- Leading teams in good and bad times
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian