Episode Details

The news is full of cyber-attacks on organizations large and small, exposing sensitive customer and other information, forcing companies to pay ransoms to retrieve locked data, and creating public relations nightmares. In episode 51 of IABC’s Circle of Fellows broadcast, five IABC Fellows discussed the PR and internal communication aspects of cyber-attacks, including…

• The steps to prepare for a data breach
• Understanding your IT leaders and keeping the lines of communication open and clear
• Educating your employees about cybersecurity: What they need to know and do
• Recovering trust following a cyberattack: the road to reputational recovery.

IABC Fellows participating in the discussion, moderated by Shel Holtz, included Priya Bates, John Deveney, Martha Muzychka, and Sheri Rosen.

About the Panel

Priya Bates is a senior communication executive who provides strategic internal communication counsel in order to ensure leaders, managers, and employees understand the strategy, believe in the vision, act in accordance with the values, and contribute to business results. She is president of Inner Strength Communications in Toronto and previously served as senior director of Internal Communications at Loblaw Companies Limited.

In 1996, while on the fast track to a partnership in a growing PR agency, John Deveney opted to strike out on his own and form Deveney, a process and a practice that embraces the soundest principles, the newest media, and the most innovative technologies. Based in New Orleans, Deveney is particularly strong in the areas of crisis, healthcare, tourism, and hospitality. (After hurricanes Katrina and Rita, John led the only on-site communication operation and media center for both the City of New Orleans and the Louisiana Office of Tourism.)

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