Episode Details
Back to EpisodesShaping Your Branding Strategy: How to Run a Client Advisory Council with Mike “Cy” Cajthaml Jr.
Description
In your mind, you have a certain brand image and value proposition for your business. Do your clients see it the same way?
Are your clients well-equipped to tell your story for you and be your biggest advocates?
Join Duncan MacPherson and Mike “Cy” Cajthaml Jr., a business consultant at Pareto Systems, as they delve into the power of client advisory councils in uncovering unmet needs, elevating the client experience, and achieving professional contrast. You will learn a turnkey approach to simplify the process and make client advisory councils a routine best practice.
They discuss:
- The complete process and logistics from ramp-up to execution to follow-through (with an example)
- How to conduct effective, agenda-driven discussions that lead to actionable insights
- How to position the idea of advisory councils to your clients for the first time
- Why client feedback can result in improved referability
- The added benefit of finding a renewed sense of purpose for advisors
- And more
Resources:
Connect With Duncan:
- Pareto Systems
- 1.866.593.8020
- Schedule a Call
- Duncan on LinkedIn
Connect With Mike:
Promotions:
- The Blue Square Toolkit
by Pareto (Start your 14-day free trial today!) - ProudMouth – Be Your Own Loud
About Our Guest:
Mike “Cy” Cajthaml Jr. has distinguished himself in the financial services industry over a remarkable 17-year career, marked by his vibrant and effective leadership style. He’s deeply committed to enhancing business and practice management strategies,