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In this week's episode, THE Paige Steckling (aka @utahrealestatepaige​⁠ ) shares her journey of building a successful real estate business through viral videos and clever social media marketing. She emphasizes the importance of providing value and exceptional service to clients, as well as the need to balance viral content with educational content. 

Paige discusses the impact of controversial videos and the role of social media in building credibility. She also highlights the significance of investing in marketing and advertising, including targeted ads and listing packages. Paige shares her experience in hiring and building a team, as well as the importance of implementing systems and organization. She concludes by discussing the challenges and rewards of balancing business and family life. 

In this episode, Paige describes exactly how she built her personal brand as a real estate agent. She shares insights on content creation, strategy, and engaging with her audience. Additionally, she talks about the challenges of balancing work and family life.

➡️ Takeaways
• Building a successful real estate business requires providing value and exceptional service to clients.
• Balancing viral content with educational content is crucial for maintaining engagement and credibility.
• Investing in marketing and advertising, including targeted ads and listing packages, is essential for success.
• Hiring the right people and implementing systems and organization are key to scaling a real estate business.
• Finding a balance between business and family life is a personal journey that requires intentional time management. Building a personal brand is essential for real estate agents to stand out in a competitive market.
• Consistency and authenticity are key in content creation to attract and retain an audience.
• Engaging with the audience through comments, messages, and live videos helps build trust and relationships.
• Finding a balance between work and family life can be challenging, but it's important to prioritize designated times for family activities.

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