Episode Details
Back to Episodes
Profit from Paid Acquisition Key for Ecom Owner
Published 3 years, 1 month ago
Description
Zach Stuck is an agency founder turned ecommerce owner. The agency, called Homestead, runs marketing campaigns for direct-to-consumer businesses. And lessons from those campaigns drive his second venture: acquiring and launching his own brands.
His top lesson? A customer from paid acquisition has to be profitable on the first sale.
He shares his journey — from running an agency to owning and operating ecommerce brands — in this episode.
For a transcript of the episode with embedded audio, see: https://pec-ly.com/?6mXE
For all episodes and embedded audio, see: https://www.practicalecommerce.com/tag/podcasts