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Elevating the Owner Experience in Property Management
Description
Have you been looking for ways to improve your owners' experiences as property management clients?
In this episode, property management growth experts Jason and Sarah Hull sit down with Matthew Kaddatz from Appfolio to talk about elevating the owner experience in property management.
You'll Learn[01:35] Getting started in the property management industry
[05:18] Improving relationships with owners and investors
[10:24] What does your ideal client look like?
[18:31] Why you get stuck doing things you hate
[26:25] How elevating the owner experience helps you
Tweetables"Once property management gets you, you're stuck. You're not going anywhere."
"I think one of the biggest mistakes property managers make by not having clarity on who their ideal customer is they try to get everybody."
"'No' is often better than 'yes' if you're being careful and focused."
"I don't think that you can really figure out a lot about your clients and what they truly want, what's really important to them, if you're unclear on what you truly want."
Resources Transcript[00:00:00] Jason: I think one of the biggest mistakes property managers make by not having clarity on who their ideal customer is, is they try to get everybody. Then they're taking on a lot of accidental investors and they churn out like after a year.
[00:00:12] Welcome DoorGrowers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you're interested in growing in business and life, and you are open to doing things a bit differently, then you are a DoorGrower.
[00:00:28] DoorGrower property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow, along with Sarah Hull, my wife, co-owner and COO of DoorGrow.
[00:01:11] Now let's get into the show. All right. Today's guest. We have Matthew Kaddatz from Appfolio. So Matthew, welcome to the show.
[00:01:22] Matthew: Yeah. Thanks for having me excited to be here.
[00:01:25] Jason: So we have not yet had somebody from AppFolio, but we have a ton of clients that use AppFolio and we've heard great things about it. The perception has always been, it's the Mac of the property management software out there.
[00:01:37] So, Matthew, why don't you tell our listeners a little bit about you? How did you get into property management into this industry? And and you know, what do you do at Appfolio?
[00:01:48] Matthew: Yeah. So, I've been in property managem