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Effective CTV Ad Targeting & Measurement -- Chris Kelly // Upwave
Episode 1862
Published 2 years, 2 months ago
Description
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they primarily focus on short-term ROAS, overlooking CTV’s long-term brand-building benefits.Today, Chris discusses effective CTV ad targeting and measurement. Show Notes
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- Chris Kelly: Website // LinkedIn
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- Benjamin Shapiro: Website // LinkedIn // Twitter
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