Episode Details

We can not talk about Money without talking about Trust. Since the begining of time customers have trusted financial institutions to look after their hard earned money - or have they not? This is a critical topic for FinTechs — why would customers decide to put their money with new players vs going with established brands? Smooth interface and a nice promise is not good enough. We need to go back to trust.

In today’s episode, Kimberley Waldron, Founder at SkyParlour talks to us about Trust. We start with defining trust, followed by how to build trust in FinTech, the role of PR in Trust, the downsides of not building trust and in this hyper social world, the role of Personal Branding and trust.

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Let’s dive into it!

👉 You can find Kimberly here

1. LinkedIn: https://www.linkedin.com/in/kimberley-waldron-skyparlour/
2. LinkedIn SkyParlour: https://www.linkedin.com/company/skyparlour/
3. Website: https://skyparlour.com/

👉 And you can find Monica here:

1. LinkedIn: https://www.linkedin.com/in/monicamillares/
2. YouTube: https://www.youtube.com/@moni_millares
3. TikTok: https://www.tiktok.com/@moni_millares
4. Website: https://moni-millares.mystrikingly.com/

If you enjoy this pod, please subscribe in YouTube, follow and leave a 5 star rating on Spotify and a review on Apple podcasts

In this Purpose Driven FinTech episode we cover:

(00:36) Building Trust in FinTech

(00:57) The Role of Trust in FinTech

(02:13) Building Trust in the FinTech Industry

(04:52) Introduction to Sky Parlor

(06:56) The Role of PR in Building Trust

(09:07) Defining Trust

(10:25) Building Trust with Customers

(21:18) The Role of Regulators in Building Trust

(39:55) The Importance of Building Personal Brands

(47:19) The Future of Trust in FinTech

Questions:

1. How to build trust in FinTech?
2. What is the role of PR in building trust?
3. How to build brand visibility consistently?
4. What is trust definition in financial services?
5. How to deliver to promises and commitments?