Episode Details

Are you looking for ways to differentiate your agency? Have you considered expanding your agency's offering with proprietary technology? Today's guest markets to franchise systems and offers a platform built for their specific marketing needs. It's a great way to cater to clients' specific pain points while increasing his agency's value. He details the unique challenges and opportunities of marketing for franchise systems, the strategic decisions behind developing proprietary technology to better serve clients, and the challenge of getting most clients to adopt this solution.

Alex Porter is the CEO of Location3, a partner agency for multi-unit brands and franchise systems. His agency has been delivering enterprise strategy with local activation for clients and helped them drive digital transformation since 1999. Tune in to gain valuable perspective on growing and scaling your agency and learning how having their own platform has helped them differentiate from the competition.

In this episode, we'll discuss:

• Finding their perfect niche.
• Marketing to franchises.
• Offering a dedicated platform for franchisees.

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Agency Blueprint: Do you need help accelerating your agency's growth? If you're having trouble scaling your agency, maybe you're just too close to the identify areas where you need the most help. This is why we're setting up a free strategy session with our Scale Specialist Darby where he'll walk you through a framework for scaling your agency faster. Just schedule a chat with Darby – no string attached – at JasonSwenk.com/Darby. Together, you'll figure out your next steps for scaling your agency faster.

Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective to the show.

25 years ago, Alex was ready to go back to college for a PhD in Sports Psychology when he ran to an old buddy who told him the internet was going to be the next big thing. He offered him a job at his startup where he could learn about internet marketing. The appeal of getting very early into something like that was exciting, so he changed his plans and followed his friend and began his career in marketing.

About five years ago, after working for Location3 for many years, Alex and the team decided the agency would focus on the franchise space after one of their biggest clients went out of business. This event led the company to reevaluate their purpose and strengths. They realized they had a strong track record of working with franchise brands and enjoyed the relationships they had built in that industry.

One of the key