Episode Details
Back to EpisodesEpisode 78: The Secret to Building Brand Equity in Higher Ed
Description
Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of higher education is under great scrutiny, the need for clear, concise, and differentiated messaging has never been greater.
On this week's episode, Zach is joined by Ian Evenstar, the CEO and Founder of UNINCORPORATED — a branding, design, and marketing agency exclusively focused on higher education.
Ian offers several thoughts and ideas around how a school’s curriculum can make or break an institution's brand equity and how faculty thought leadership should be incorporated into every enrollment marketer's mix of recruitment strategies and tactics.
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