Episode Details

Send James and Sam a message or voicemail

Join James Cridland and Sam Sethi on this week's show.

Interviews:

• Anna Sian -  Head of Marketing,  Spotify & Anchor FM  - talks about their redesign.
• Bryan Barletta - Sounds Profitable - talks about 'Dynamic Content Insertion' 
• Peter Niegl and Rasmus Kidde -  DR’s research department - talk about podcasting in Denmark. 
• Mark asks a question about the value of 'Categories' in 2021

News:

• SquadCast released v3 of their remote recording tool. The headline: you can now record quality HD video as well as audio with your guests. 
  
  
• 25% of the 345m monthly active Spotify users now use the app to listen to podcasts, up from 22% the previous quarter. Speaking on the company’s Q4 2020 earnings call, Daniel Ek said he’s “reasonably confident” that he can see benefits in user growth and retention from podcasts.
  
  
• In Denmark, 27% of adults (15+) listen to podcasts every week. That is 3 percentage points up from last year, according to new data from DR. 
  
  
• Sounds Profitable now has a podcast. The show uses dynamic ad insertion from Whooshkaa in a number of different ways, and Bryan Barletta describes in depth some of the ways he’s using it. You should subscribe to the newsletter (and to the podcast)
  
  
• Spotify’s consumer podcast host, Anchor, has had a redesign. A new 'wave’ logo, a new typeface (Maax), and a new direction in photography: “less about podcasting, more about podcasters”. And yes, there’s a podcast, Branding Out Loud, to hear more.
  
  
• The second phase of new namespace tags is now closed. While the Github isn’t yet updated, podcast:person, podcast:location, podcast:season and podcast:episode were up for adoption.

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