Episode Details
Back to Episodes127. Sri Ganesh Santhiram, Sr. Director Digital Retail EMEA at Canada Goose on Building a Premium Customer Journey
Published 2 years, 9 months ago
Description
Canada Goose is one of the key players in the premium outdoor space, especially with its iconic jackets. Their Senior Director Digital Retail EMEA, Sri Ganesh Santhiram, joins us to speak about how they are creating a true premium experience across channels.
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In this conversation, you'll hear about:
- Changing Sectors and Categories: from football to consumer goods and luxury
- Creating a seamless omni-channel experience
- Translating a luxury value proposition across Channels
- Balancing DTC and wholesale
More:
- Follow us on Instagram: https://www.instagram.com/fmcgguys/
- Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian