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White Collar, Blue Collar, NEW Collar: Designing Your Digital Marketing Strategy with Suzanne O'Connell
Description
Connect with Suzanne O'Connell:
Email: soconnell@certifiedThomaspartner.com.
LinkedIn: https://www.linkedin.com/in/suzannemoconnell/
Lisa Ryan: Hey, it's Lisa Ryan, and
welcome to the manufacturers' network podcast. I'm excited to introduce you to
our guest today. Suzanne O'Connell. Suzanne is a mechanical engineer and
certified Thomas partner. She has 28 years experience in manufacturing and 20
plus years in digital marketing, and nearly a decade serving Thomas industrials
B2B clients. Welcome to the show.
Suzanne O'Connell: Lisa, Thank you so much
for having me. Glad to be here.
Lisa Ryan: So as we get started. That
is a lot of engineering and manufacturing in your background; tell us a little
bit about your journey that made you decide to do that.
Suzanne O'Connell: Well, I always loved math
and science, so pursuing mechanical engineering was a natural path for me.
Ironically, I started in computer science. And then I fell in love with HVAC
and refrigeration - thermodynamics
classes, if you will. So I changed to mechanical engineering. I started in
product development, and I was writing selection software for a manufacturer of
cooling towers, evaporative fluid coolers -product lines like that. I realized
that I like people as well. And when you're coding software, you're not getting
a lot of interaction with people. So I naturally progressed into an inside
Technical Sales role and then into outside sales roles, and finally into the
consultation role that I have at Thomas.
Lisa Ryan: And I know that you do a
lot with digital marketing and there's so much going on with this whole
internet of things. Please share with us a little bit about what that is in how
it's impacting that industrial space.
Suzanne O'Connell: Well, there's a lack of
skilled employees, which is further driving the adoption of automation. And
there's an accelerated trend to embrace and deploy the Industrial Internet of
Things. So businesses are now driving scale through technology, and they're
able to collect more data than they ever have been able to previously.
Lisa Ryan: So when you're talking
about automation. How exactly does industrial automation change the way these
traditional job roles are viewed?
Suzanne O'Connell: Well, the drive for
automation and technology on the shop floor is transforming the way that we
look at the future infrastructure and work opportunities and manufacturing;
historically, we've been divided between blue-collar and white-collar jobs, we
see the emergence of new collar jobs that combine complex technology and data
with traditional manufacturing capabilities.
Lisa Ryan: Why know that one of the
things we've seen in the last several years is this large influx of millennials
into the industrial space. So how have you seen this demographic creating those
new opportunities and challenges?
Suzanne O'Connell: Well, it's an exciting
time where we're about 50/50 between our millennial managers and our baby
boomer generation. So that's changing dynamics in the office. And this new
generation has very different requirements for doing business. They've grown up
with the internet their entire life. They're used to getting things in an
instant, and they don't tolerate slow any longer. So it's creating some
interesting dynamic tension between employees and business and their customer
base as they rise in positions of authority. We are also seeing our baby
boomers adapt t