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#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard
Episode 23
Published 2 years, 9 months ago
Description
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Kalen Bushe
Hype man & Announcer: John Potito
Timestamps:
00:06 Meet the Hosts
00:47 Sales Background Insights
01:44 B2B SaaS Growth Tips
03:30 Marketing Benefits from Sales
04:52 Focus on TrafficGuard
06:31 Challenges in Ad Fraud
08:36 User Journey Analysis
10:55 Affiliate Marketing Transparency
13:22 Cookie Stuffing Insights
16:38 Lead Generation Fraud Issues
22:08 Verifying Conversions with TrafficGuard
30:04 Rugby Love and Connections