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Challenges Of In-House SEO For SaaS Companies -- Michael Farr // Paylocity
Episode 1193
Published 2 years, 3 months ago
Description
Michael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. Unlike eCommerce and other verticals, SaaS SEO differs vastly when it comes to product page experience. In addition to how difficult it is to beat review sites like G2, in-house SaaS SEO is extremely content-driven, making it a challenge to convince your stakeholders of the value of investing in top-of-funnel content. Today, Michael discusses the challenges of in-house SEO for SaaS companies. Show Notes
Connect With:
- Michael Farr: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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