Episode Details

We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

Global shipping rates set to jump as carriers avoid the Red Sea amid Houthi attacks
https://www.cnbc.com/2024/01/10/global-shipping-rates-set-to-surge-as-carriers-avoid-red-sea.html

Walmart Connect now allows brand term targeting for Sponsored Products, Sponsored Brands, and Sponsored Video campaigns to help suppliers and sellers gain new customers and defend and maintain share of voice.
https://gecrm.my.salesforce.com/sfc/p/#61000000ZKTc/a/8Y0000010m2h/7xTFu8gBw7LO5UHgY1DcW.oPCExzSEZqfWAJlat9k_g

Improve your campaign performance on rest of search placements using Sponsored Products rest of search bid adjustment control
https://advertising.amazon.com/en-us/resources/whats-new/improve-campaign-performance/

Sponsored Display is expanded to Amazon Business globally
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-amazon-business-globally/

How Amazon Fashion is using AI to help you find the perfect fit
https://www.aboutamazon.com/news/retail/how-amazon-is-using-ai-to-help-customers-shop

Walmart unveils new generative AI-powered capabilities for shoppers and associates
https://blogs.microsoft.com/blog/2024/01/09/walmart-unveils-new-generative-ai-powered-capabilities-for-shoppers-and-associates/

Alibaba Boosts SMEs With New AI Feature at CES 2024
https://aithority.com/technology/alibaba-boosts-smes-with-new-ai-feature-at-ces-2024/

Sky High Ambitions: Walmart To Make Largest Drone Delivery Expansion of Any U.S. Retailer
https://corporate.walmart.com/news/2024/01/09/sky-high-ambitions-walmart-to-make-largest-drone-delivery-expansion-of-any-us-retailer

Walmart unveils latest technologies at Consumer Electronics Show
https://drugstorenews.com/walmart-unveils-latest-technologies-consumer-electronics-show

Our training tip for this week is how to add Helium 10's Follow-Up tool to your toolkit, gathering customer reviews has never been smoother. So, buckle up because you've got yourself an episode brimming with actionable insights and essential updates for every serious seller out there.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:45 - Amazon Fees to Hike 300%?!
• 02:42 - Unenroll, Avoid Suspension
• 04:20 - Walmart Brand Term Targeting
• 05:48 - New Placement Bid Adjustments
• 06:20 - Sponsored Display Expansion
• 06:51 - AI Powered Innova