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1784 – Creating Highly Performing Teams with David Greenspan & Justin Follin

1784 – Creating Highly Performing Teams with David Greenspan & Justin Follin



In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Growth Officer & CEO of BLUECASE, David Greenspan & Justin Follin.

Justin and David have dedicated their careers to elevating mid-market companies by forging high-performing teams. Their approach is a blend of strategic planning and leadership development designed to harness a company's collective intelligence, creativity, and innovation. The goal? To enhance performance, accelerate scaling, and cultivate extraordinary company cultures.

Justin and David illuminated the workplace concept where everyone can contribute fully and collaborate seamlessly. They highlighted a common hurdle in today's organizations: disengagement. It's a challenge that many face, yet few overcome. 

According to them, the key lies in building teams proficient in communication, listening, and the art of feedback—skills foundational to engagement and a flourishing company culture.

David shared his insights on strategic planning, emphasizing the necessity of a clear and differentiated strategy that can be distilled onto a single page. 

This clarity is not just about having a direction but about articulating it in a way that resonates with the entire team. Leadership systems and a culture of continuous improvement were also underscored as vital components of a successful strategy.

Key Points from the Episode:

  • Introduction of Justin Follin and David Greenspan, co-founders of Blue Case
  • Blue Case's focus on strategic planning and leadership development for mid-market companies
  • The importance of creating a culture for people to contribute fully and work effectively
  • Challenges of working in organizations and default disengagement in companies
  • Emphasizing the need for effective communication, listening, and feedback in teams
  • Importance of clear, differentiated strategy articulated on one page
  • Discussion on leadership systems and creating a culture of continuous improvement
  • Commendation of the book "Be a Better Team by Friday: A Playbook for High-Performance Business Leaders."
  • Tips for better meetings, including defining purpose, justifying attendance, and implementing effective practices

About David Greenspan:

David B. Greenspan, PhD., is a distinguished figure in leadership development as the founder and Chief Growth Officer of BLUECASE Strategic Partners. Based in Austin, Texas, since its inception in 2014, his consultancy focuses on strategic planning, executive coaching, and fostering high-performance cultures in rapidly expanding companies. Alongside this, he emphasizes the importance of cross-functional collaboration and feedback-rich environments.

As a co-author of the Amazon best-selling book "Be a Better Team by Friday: A Playbook for High-Performance Business Leaders," David offers CEOs and executives practical strategies for scaling company growth and nurturing effective team dynamics. His expertise lies in high-performance psychology, analyzing the mechanics behind exceptional individual and team performances in challenging conditions.

With a Ph.D. in High-Performance Psychology, David is renowned for creating transformative corporate cultures and teams. He has over fifteen years of experience advising senior executives in Fortune 100 companies and executive teams in fast-growing, private equity-backed businesses. He is recognized for his ability to inspire and achieve extraordinary results.

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Published on 1 year, 5 months ago






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