Episode Details

This is another copywriting technique called urgency and scarcity, and this is also one of the most beautifully illogical techniques in copywriting.

Screw The Commute Podcast Show Notes Episode 847

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00:23 Tom's introduction to Urgency and Scarcity

01:47 To gain something or not to lose something

03:57 You want them to make a decision

04:54 When transitioning to other media for your products

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