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WBSP044: Grow Your Business by Increasing Your Sales and Profits Through Print Innovations w/ Roger Buck and Sarah Scudder
Description
When you think of print marketing, what comes to your mind? Perhaps flyers or coupons? But print marketing is much more than that. There have been some exciting trends lately with print marketing, where the print packaging includes QR codes that can take you to a web page to improve customer experience. The print industry is way cooler than you would think.
In today's episode, we have our guests Sarah Scudder from Real Sourcing Network and Roger Buck from Corporate Development Associates. They discuss some exciting trends in the print industry to create a compelling customer experience. They also discuss how print could help manufacturers increase their sales. Finally, we discussed some interesting use cases of print and how they have helped manufacturers increase profits.
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