Episode Details

This week we welcome Emily Heyward, the cofounder and chief brand officer  of Red Antler as our guest to help understand what branding is all about, why it is so important and what it takes to build and sustain a remarkable brand. We discuss lessons learned from her career working with top companies such Casper, Boxed and Allbirds, and delve into the key concepts she unpacks in her recent book, including the "5 Why's", the power of focus and simplicity and the role of physical retail in creating an immersive and distinctive customer experience. 

After our interview we jump into our new weekly segment “Remarkable or Forgettable?” where we give our hot takes on retail headlines, and deem them wow-worthy, best ignored or somewhere in between. This week's highlights include what to make of Macy's Investor Day pronouncements, what we can glean from recent retailer earning reports, Kohl's facing new challenge from an activist investor group, Best Buy's new hybrid store model and more.

Emily Heyward  is the Co-Founder and Chief Brand Officer at Red Antler. Author of Obsessed: Building a Brand People Love from Day One available on Amazon and / or in Canada at Indigo Books. 

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption will be released April 13th and is now available for preorder at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.

Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on      

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