Episode Details

Joe Pine II is the author of The Experience Economy: Competing For Customer Time, Attention, and Money and Co-Founder of Strategic Horizons LLP. Joe Pine began programming computers in the 7th grade. He worked at IBM for 13 years and moved up to management and strategic roles within that company. Since the he has been a consultant, coach, expert and author on the topics discussed today.

• "Go beyond goods and services to staging experiences and guiding transformations for each one of your individual customers."

In this episode with Joe Pine, we will discuss:

• What is the Experience Economy?

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