Podcast Episode Details
Back to Podcast Episodes
Jill Craven on Making Tough Decisions as a Business Owner, and Planning for the New Year
Episode 12
You heard part of Jill Craven's story in one of my very first episodes. Her business, Starstruck AllStars is a very successful cheer, tumbling, and dance gym in central Iowa. She's been a friend since college.
Jill and Janet and I had our holiday lunch last week (Jennifer couldn't make it because her family went to the Liberty Bowl...and DANGIT! Cyclones! ugh... but I digress...). Anyhoooo... Jill and Janet and I had a wonderful conversation and Jill & I decided to continue it on my show. We had our chat on New Year's Day... about half-way through the Citrus Bowl (Oy! Hawks!!) Here we go again.... Our topic was about keeping positive and ... really.... about not being judged for making business decisions and sticking to them. As female entrepreneurs who grew up... in a different time.. it can be .. well.. challenging. But I think... personally... it comes down to setting expectations, communication, and consistency.
I'm hopeful for our future and see the opportunities and promise the new year brings. We have some ideas to share and I hope you'll share your thoughts... what do you plan to do this year?, and do you have any ideas for not letting emotions zap your energy and keeping your joy? Do you have a motto or word for the year?
Jill's (and Starstruck's) Motto for the year is "Win the Day"!
I'm still working on mine, but you know it's going to incorporate fun (and probably a toast). Maybe it should be "Wine the day!"?
The song Jill referenced in this episode: Girl in the Mirror, by Megan Moroney
Follow Starstruck All Stars on Facebook.And on Instagram @starstruckallstars
When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.
📍 Dates: July 31–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp
Wine Camp 2026 is calling. Are you in?
Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call
Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp
Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider
Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip
Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com
Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald
Published on 1 year, 11 months ago