Episode Details

In this episode, we're learning from Dorothy Dowling, Managing Director at Horwath and the former Chief Marketing Officer at BWH Hotel Group, about the current media landscape and the revolutionary role of Artificial Intelligence (AI) in reshaping communication today.

We cover:

• The evolution of media creation and distribution and its implications for hospitality businesses.
• How AI is democratizing content creation, enabling marketers to tell compelling stories without hefty budgets.
• The complexities of understanding audiences in a changing digital environment, including the shift away from last-click attribution.
• Google's Performance Max and its influence on advertising strategies and customer engagement.
• The balance between leveraging timeless marketing principles and experimenting with cutting-edge technologies.
• The importance of narrative and storytelling in brand building amidst the digital focus.

Enjoyed this conversation? 

• Follow Dorothy on LinkedIn here
• Watch our entire conversation on YouTube here
• Listen to our other episodes with Dorothy: Challenges and Opportunities with Hotel Brands Today (What I Saw As CMO of Best Western With 18 Brands), and My Journey Learning and Leading Global Hospitality Businesses 

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands