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MDM Podcast Episode 16 - The future of advertising attribution on mobile
Season 1
Episode 16
Published 4 years, 10 months ago
Description
In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL, and Peter Hamilton, the former CEO of TUNE.
- Why did Applovin buy Adjust?
- Will fingerprinting be possible once ATT is made mandatory?
- What is the nature of ad fraud on mobile?