Episode Details

Today, we're going to talk about stories and case studies. These are powerful ways to show how well your product and service works. And this is a copywriting technique from my copywriting series. While my whole program on it is copywriting901.com, you definitely should check that out, because that's the number one skill writing copy in my entire business career, long before the internet started being able to write, copy and don't get sucked in at this, it is going to save you from writing copy. No, you have to know the techniques, know how to adjust them for your audience and all that stuff.

Screw The Commute Podcast Show Notes Episode 843

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00:23 Tom's introduction to Stories and Case Studies

01:55 These are about someone you helped

05:00 Case study example

07:33 Have three different lengths to your story

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