Nir Eyal is the author of two best-selling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He writes, consults, and teaches at the intersection of psychology, technology, and business. His books have sold over 1 million copies in more than 30 languages; he has taught at Stanford’s Graduate School of Business and its Design School; and he has started and sold two startups since 2003. In our conversation, we discuss:
• Strategies for becoming less distractible and improving focus
• The difference between distraction and “traction”
• Reactive work vs. reflexive work and why you should book time in your calendar
• The 10-minute rule to overcome internal triggers and stay focused
• The problem with to-do lists, and what to do instead
• The value of creating a timebox schedule that aligns with personal values and priorities
• The use of pacts as a last line of defense against distraction
• How to develop a high-agency mindset
• Advice for leaders on helping employees improve focus in the workplace
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Find the full transcript at: https://www.lennysnewsletter.com/p/strategies-for-becoming-less-distractible
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Where to find Nir Eyal:
• X: https://twitter.com/nireyal
• LinkedIn: https://www.linkedin.com/in/nireyal/
• Website: https://www.nirandfar.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Nir’s background
(04:20) How to become less distractible
(07:43) Understanding distraction and traction
(12:52) The four steps to becoming indistractable
(13:53) Mastering internal triggers
(18:49) Surfing the urge with a 10-minute timer
(23:20) Making time for traction with a timebox schedule
(25:02) How to turn your values into time
(28:36) Booking deep work time
(29:22) Making pacts to prevent di
Published on 2 years ago
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