Episode Details

We're continuing on our copywriting techniques from my copywriting course, copywriting901.com, the fast track to writing words that sell. Today we're going to talk about the theory of parallel tracks, so you can attract more people or convince more people from one sales letter to buy.

Screw The Commute Podcast Show Notes Episode 842

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00:23 Tom's introduction to Theory of Parallel Tracks

01:29 Use this when writing a sales letter

02:55 Money is just as good from a skimmer as from an analytical type

05:11 How to structure your sales letter to appeal to both

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