Episode Details

In this podcast episode Gordon has a conversation with John Clarke from Private Practice Workshop and Unconditional Media.  Gordon and John talk about online marketing for your private practice and some of the strategies and ways to market.  John talks about some of the different philosophies of marketing and how these can be applied to private practice. John and Gordon also talk about branding and how that differs from advertising and some strategies for creating a private practice "brand". They talk about the importance of being able to connect with potential clients and communicate to them about how you can help them with their problems. Ultimately marketing is about getting you and your private practice in front of potential clients and communicating to them about how you will help them.