Episode Details

In this episode of the Practice of Therapy Podcast, Dr. Kate Campbell and Katie Lemieux from the Private Practice Startup Podcast join Gordon to talk about getting clarity with your marketing, diversifying and the importance of creating a niche in your private practice. They also talk about the importance of doing the "middle part" of marketing rather than focusing solely on strategies. In other words, knowing why and who you are marketing too and who is your ideal client. Kate & Katie share what they have learned in their journeys and how they got interested in their niche of helping clinicians brand and market their practices.

The Private Practice Startup is co-owned by Kate Campbell, Ph.D., LMFT and Katie Lemieux, LMFT. They're two therapists with entrepreneurial spirits who are crazy about business. They live, work and play in South Florida.

Kate and Katie both built their 6-Figure private practices in less than 2 years from the ground up and love inspiring ambitious mental health professionals to brand themselves and grow their dream private practices! They have a hunger for business, branding, and marketing. They love sharing their expertise and inspiring private practitioners across the globe from startup to mastery.

They have helped therapists increase working with the clients they love the most, profit more, increase their rates, have more time off and enjoy a true lifestyle business.

Together, they have been featured as guest experts on GoodTherapy.org, Therapy Sites, Your Badass Therapy Practice, Abundance Practice Building podcast, Selling the Couch podcast, Practice of the Practice podcast, Brighter Vision's podcast, John Clarke's Cast, Private Practice University, Love Your Practice podcast, Become a Group Guru and more.

They provide free podcasts, webinars, online courses, private practice coaching, INSPIRE Networking, and customizable Attorney Approved Private Practice Paperwork for therapists. Visit PrivatePracticeStartup.com for more info! Join our Startup Nation Superheroes in Facebook.

One of the mistakes a lot of people make when it comes to marketing their private practices is that they jump too quickly to strategies. As Katie said, "they leave out the middle". In other words, they do not clearly define what and why they are marketing.

In order to truly do a good job with marketing your practice, you need to have a clear understanding of who you are marketing to. That's why defining a niche is so important. Having a niche helps on many different levels. First of all, it helps you identify your ideal client. Which people you enjoy working with the most. Secondly, when you are working with your ideal client, you will just do better work and be more energized by what you do.

Kate mentions having those sessions where we come out of the session feeling really good about what we did with the client and the breakthroughs they might have had. This is a good indicator of knowing what kinds of clients are your ideal clients.

Thirdly, by having a niche you can better identify the kinds of problems your ideal clients are having. This is where your "marketing message" comes from. You are able to speak their language and they are able to connect with you as a therapist on the front en