Episode Details

Episode 59: The Power Back Process with Alignment Coach, LauraAura

We're thrilled to bring you another episode of "The Pursuit of Badasserie" podcast. In this conversation, we had the pleasure of hosting Laura Wallace, also known as Laura Aura, a dynamic alignment coach for female entrepreneurs. Laura shares her journey from being a graphic designer to becoming the CEO of Works and Co, an Urban Branding Studio, and the host of a top 10 podcast.

Laura introduces us to her "Power Back Process," an acronym (A-U-R-A) designed to help individuals get back into their aligned energy. It involves becoming aware of thoughts and feelings, unpacking the origin of those thoughts, reframing them, and finally, taking aligned action. Laura emphasizes the importance of choosing joy, setting intentions, and making conscious decisions to reclaim one's power.

We delve into the challenges women face in limiting themselves due to societal expectations and the importance of reconnecting with one's intuition. Laura encourages listeners to embrace change, pursue what brings them joy, and shift away from people-pleasing. The conversation concludes with insights on finding excitement in your pursuits and waking up every day with purpose.

If you're ready to unleash your inner power and align with your true self, tune in to this episode for a dose of inspiration and practical tips from Laura Wallace. Get ready to reclaim your badasserie!

In this episode, we discuss:

• The concept of the "Power Back Process," explained as an acronym (A-U-R-A)

• Laura's emphasis on individualized aligned energy, recognizing that everyone's journey is unique

• The challenges women face in limiting themselves due to societal expectations

• Shifting away from people-pleasing and reconnecting with one's intuition

• Laura's encouragement to embrace change and pursue what brings joy

• Societal standards and the importance of asking oneself, "What do I actually want?"

• The difference between people-pleasing and helping others

• The importance of setting intentions and choosing joy, especially as the podcast is released near the end of the year

• Laura's recommendation to set intentions instead of traditional New Year's resolutions

• Prioritizing personal desires over external expectations

• How big changes often stem from small, intentional decisions

• Discussion on unintentionally giving away power and how to reclaim it

• The analogy of empowered decision-making as a muscle that strengthens with use

• The importance of checking in, staying grounded, and navigating the flow, especially in business

• Awareness is crucial for making positive changes

• Power Back Process as a tool for realigning and diffusing overwhelming thoughts

• The discussion on control and being in the driver's seat, especially for those accustomed to control

• The potential misconception that empowered decision-making is mean or bossy, and Laura's clarification

• Insights on control, fear, and the importance of not giving fear too much time

• The impact of societal expectations and gender norms on men as well, not just women

• The idea that the thing you want the most is often behind the thing you resist the most

• The concept of moving through temporary discomfort to reach a desired outcome

• Laura's emphasis on making a change, wanting something different, and pivoting when needed

• The reassurance that it's okay to shift into something that feels good for your