Episode Details

I have an amazing guest to share with you, someone who will inspire your marketing journey and make you feel empowered to embrace your uniqueness. Cheryl Floris is a mother and a lifelong creative who founded Hey Sunny Studio to specifically help women in business build a thriving brand. Cheryl worked in the health and fitness industry and through being involved in bettering her own wellness, she came to understand the transformation a coach or healer could provide. But she also saw a gap in how those people were presenting themselves. So I’m talking with Cheryl all about how to market and brand your business to align with what you really want.

Cheryl explains exactly why the brand identity of your business is such a key part of marketing and appealing to the clients that you want. It’s easy to just lean into what everyone else in the health and wellness industry, or in any industry, is doing but that’s not how to stand out and be noticed for who you truly are. We talk about that, about getting noticed, about what holds you back from outsourcing branding and leaning into your individuality.

There are a lot of lessons to learn from my conversation with Cheryl. She shares her Three S Cycle of brand awareness, how to appeal to your ideal client, how she approaches teaching content creation, and the importance of leveraging your time. This is an inspirational and educational revelation from someone with clear passion and integrity. You need to learn how to embrace your business and brand with the passion Cheryl has, so soak up the discussion we have in this episode. 

Key Moments

16:54  What a great designer does when developing a brand identity

21:16  Why you need to always have a hand in your marketing content

32:45  When fear of not wanting to alienate all potential clients keeps you from reaching your ideal clients 

• Story, specificity, and spice - how they are the key to marketing success
• Why building trust with your potential ideal clients matters
• How do you actually create 30 days of marketing content and still have a life?

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About Cheryl Floris:

As a mother of 2 young kids and lifelong creative, I craved a career that would allow me to have freedom in my schedule, but also fulfill the purpose I was set here to - to help women in business build a thriving brand that aligned with their lifestyle and their soul’s mission. 

After working in the health & fitness industry, and being involved in bettering my own wellness for over 10 years, I knew the deep transformation that a coach, healer or counsellor could provide. But there were always gaps in the businesses I worked for or with, and most of them falling under the umbrella of their brand. Whether that's connection to their visual identity, being able to pinpoint their uniqueness and leverage it, or uncovering their dream client - the gaps they had were causing friction in both their personal life and in their business. 

While on maternity leave with my son, I decided it was time to leverage my own strengths - creativity, systems and connection development, and my 8 years in social media marketing. Hey Sunny Studio was born and took off immediately. Since then we've been able to work with over 40 businesses to create visual identity systems, brand strategy and websites that have allowed them to grow and step into their own power as a health & wellness brand. 

Hey Sunny Studio Note:
We will be launching our own podcast in spring 2024, and will be introducing an aligned marketing mentorship program as well! Sign up to our newsletter to be the first to know and snag a spot at beta pricing. 

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Resources mentioned in this episode:

• Gift Guide for Small Business Owners

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Contact Cheryl Floris | Hey Sunny Studio: