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The Power of Travel: Advocacy, Challenges, and Opportunities for Hospitality - Geoff Freeman, U.S. Travel Association
Description
Today, we're joined by Geoff Freeman, President and CEO of the U.S. Travel Association.
In this episode, you'll gain a deeper understanding of the current state of travel, the challenges faced by the industry - and the critical role travel plays in our economy, community, and personally. Geoff shares his insights on why travel should never be taken for granted, the unintentional harm caused by policymakers, and the need for improved travel infrastructure and policies.
You'll learn:
- The economic and social benefits of travel (including beyond the financial impact).
- The creation and impact of Brand USA in promoting international travel to the U.S.
- The importance of making travel easier and more accessible, including the development of the TSA PreCheck program.
- Strategies for the hospitality community to advocate for better travel experiences and policies.
Tune in to discover how you can contribute to the growth and improvement of the travel industry, ensuring a more connected and hospitable world for all.
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands