Episode Details

Today, we're going to talk about cost comparisons. This is another copywriting technique based on my course copywriting901.com. Episode 837 I talked about teasers that yeah, they're not that important for low ticket products, but very important for high ticket products. That was episode 837 and then 836 was bonus testimonials. That's another little known copywriting secret that you can add easily to your sales letters to sell more stuff. Also, your video sales letters.

Screw The Commute Podcast Show Notes Episode 838

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00:23 Tom's introduction to Cost Comparisons

01:41 A great way to show the value of your products and services

03:21 For the cost of something cheap you get a great benefit

05:48 Use cost comparisons and you'll increase sales

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