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Kill the Gala, Grow the Gifts: How to Refocus Your Fundraising Strategy w/ Tom Dauber
Season 1
Episode 5
Published 2 years, 5 months ago
Description
Year end is crowded, noisy, and exhausting. If you want next year to look different, you cannot repeat the same mix of mailings, galas, and wishful thinking. In this solo episode, Tom walks you through a practical year-end audit you can do right now to set up a stronger fundraising year ahead.
You will learn how to:
- Review your current fundraising initiatives and see where money is actually coming from
- Evaluate whether your events are worth the staff and volunteer hours you are pouring into them
- Redirect time toward high-ROI major gift work and simple donor meetings
- Benchmark your organization against realistic peers so you can push back on fantasy goals
- Make sure every gift that can be counted is being counted, including gifts in kind and certain discounts
- Use peer data and internal numbers to make a clear case for smarter goals and better strategy in 2024
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