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The Brand Gap
Season 1
Episode 2
Published 6 years, 6 months ago
Description
This episode is all about The Brand Gap by Marty Neumeier. In this timeless classic about branding and design, Marty explores what it means to build a strong brand (hint: it's more than a logo) and I share my top 3 Aha! moments revealed in the book. This book and this episode are not to be missed by anyone who wants to learn about the immutable laws of branding.
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