Episode Details

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the General Manager at Meow Wolf, Jeff Lund. Jeff Lund, the General Manager of Meow Wolf's Omega Mart in Las Vegas, shared his insights and experiences about this unique art exhibition. Meow Wolf's Omega Mart is not your typical art exhibition; it is an immersive and interactive art installation that aims to make art accessible to people of all ages. One of the highlights of Jeff's discussion was the joy and fascination he witnessed among visitors. The experience captivated children and adults, and the exhibition provided numerous opportunities for capturing memorable moments for social media enthusiasts. Jeff mentioned that the average visitor spends about an hour and a half to two hours exploring the exhibition. He also mentioned a game called "boop" that allows visitors to become grocery store employees. Jeff encouraged visitors to approach the experience openly and embrace their creativity. He hopes the exhibition will inspire visitors to explore their creativity in various art forms, such as music, painting, or other mediums.

Key Points from the Episode:

• Description of MeowWolf as an experiential, touch-and-feel, exploratory art installation
• Meow Wolf's mission to make art accessible to all ages and encourage exploration
• Introduction of Jeff Lund as the General Manager of Omega Mart in Las Vegas
• Omega Mart as a grocery store with unique products and a mysterious storyline
• Sense of glee and fascination among visitors, including children
• Average time spent exploring Omega Mart (1.5 to 2 hours)
• Operating hours of Omega Mart (noon to midnight, weekends open at 10 am)

About Jeff Lund:

Jeff Lund is a seasoned professional with a diverse aviation, live events, and cruise management background. With over 13 years of experience, he honed his leadership and financial management skills in the dynamic world of business aviation, overseeing a massive marketplace of 200+ corporate jets. Jeff's journey led him to Cirque du Soleil's touring production, TOTEM, where he excelled in overseeing global operations for 130 technicians, artists, and staff across 26 cities. His innovative thinking successfully launched the VIP Behind the Scenes Tour, enhancing the guest experience and contributing millions in additional revenue. Transitioning to Carnival Cruise Line, Jeff's leadership propelled a ship from 14th to 2nd in the fleet, showcasing his ability to thrive in uncertain environments. Known for setting clear expectations and fostering high-performing teams, Jeff Lund is a proven leader with a positive attitude and a track record of success.

About Meow Wolf:

Meow Wolf, an avant-garde arts and entertainment company, revolutionizes immersive experiences, captivating millions with fantastical realms of imagination. Renowned for groundbreaking achievements, including Time Out's #1 Immersive Experience in the US (2023) and Fast Company's World's 50 Most Innovative Companies (2022, 2020), Meow Wolf engages curious minds through discovery and play. Collaborating with visionary artists sets them apart. This is evident in their inaugural creation, the THEA Award-winning House Of Eternal Return in Santa Fe (2016), a mystery house blending hidden passages and captivating art. Meow Wolf's recent unveiling, The Real Unreal, in the Dallas-Fort Worth metroplex (July 2023), and plans for a 2024 Houston location showcase their commitment to defying conventions and blurring the lines between reality and fantasy. As a certified B