Episode Details

In this episode of the Franchise QB Podcast, host Mike Halpern interviews Anthony Spagnola, Director of Franchise Development with Stand Strong Fencing and HorsePower Brands. They discuss Anthony's journey into franchising and his role at HorsePower Brands. They also explore the shared services model of Horsepower Brands and the advantages it offers to franchisees. The conversation covers the growth and territories of Stand Strong Fencing, the product lines they offer, and the competition in the fencing category. They also discuss the financial performance of Stand Strong Fencing, the startup costs and investment required, and the sliding scale royalty structure. The conversation touches on the distribution market vs non-distribution market, the staffing requirements for the semi-involved model, and the subcontractors and installation process. They also highlight the software platform used by Stand Strong Fencing and the timeline for opening a territory. The episode concludes with a discussion on referral partners and the introduction of the Howly app.

Takeaways

HorsePower Brands offers a shared services model, providing franchisees with in-house support in areas such as recruiting, call center, bookkeeping, and marketing.
Stand Strong Fencing is a franchise brand under HorsePower Brands, offering a range of fencing products for both residential and commercial applications.
The fencing category is relatively fragmented, with few national franchise brands, providing an opportunity for Stand Strong Fencing to establish a strong presence.
Stand Strong Fencing has a simple business model with low overhead, making it an attractive option for both owner-operators and semi-absentee owners.

Chapters

00:00 Introduction to Franchise QB Podcast
00:56 Anthony's Journey into Franchising
02:09 Introduction to HorsePower Brands
03:27 Horsepower's Shared Services Model
04:23 Franchise Growth and Territories
05:20 Product Lines in Stand Strong Fencing
06:42 Competition in the Fencing Category
07:54 Financial Performance of Stand Strong Fencing
09:15 Startup Costs and Investment
11:58 Territory Size and Fees
13:04 Sliding Scale Royalty
14:56 Distribution Market vs Non-Distribution Market
17:29 Semi-Involved Model and Staffing
18:28 Subcontractors and Installation
21:41 Stand Strong Fencing's Software Platform
23:43 Timeline for Opening a Territory
24:21 Referral Partners for Stand Strong Fencing
26:29 Introduction to Howly App
28:20 Advantages of Joining Stand Strong Fencing
29:47 Conclusion and Contact Information

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Mike Halpern, CAFC
mike@franchiseqb.com