Episode Details

Are you considering lowering your fees to attract more clients to your private practice? If so, this episode is a must-listen for you! Today, I delve deep into a common yet critical mistake therapists often make - lowering their fees to increase revenue when they actually have a marketing problem. Join me as I explain how this seemingly beneficial strategy can result in long-term issues such as an overbooked schedule, reduced income, and ultimately, burnout.

But don't worry, it's not all negative! I will share with you how to determine if what you're experiencing is truly a fee issue or a hidden marketing problem and help you craft an effective marketing strategy that will not only attract more clients but also enhance your credibility and generate more sustainable income! By the end of this episode, you will know how to identify and resolve your marketing problem and see why prioritizing quality over quantity leads to a more sustainable and fulfilling private practice. So, are you ready? Let’s tune in!

Topics covered in this episode:

1. Are you making the common mistake of lowering your fees to attract more clients?
2. How to identify if your financial problem lies in marketing or your fee structure.
3. The pitfalls of lowering your fees to build your client base.
4. How you can improve your marketing strategies to attract the right clients without resorting to lowering fees.
5. How to identify and solve marketing problems at different stages of your client journey.
6. Handling money objections during sales calls.

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• Work with me 1:1 coaching: www.thebadtherapist.coach/private-coaching
• Devotional Sales Practice: www.thebadtherapist.coach/shop/p/devotional-sales-practice
• Marketing Strategy Clinic: www.thebadtherapist.coach/shop/p/marketing-strategy-clinic-qa-with-felicia
• TherapieSEO: www.therapieseo.com

Related episodes:

• Ep 5 Marketing Mindset Shifts You Need to Make to Fall in Love With Marketing
• Ep 6 Mastering Your Marketing Strategy
• Ep 7 My Secret to Turning 10 Min Intake Calls Into Paying Clients
• Ep 29 Improve Your Website Instantly with This Simple Practice 
• Ep 30 How to Build a Strategic Website That Will Bring More Clients to Your Practice With Sarah Busse 

Quote:

"Lowering your fee doesn't actually solve this problem. In fact, it moves you backwards."- Felicia