Episode Details

In this episode, Keith shares his journey in the world of landscaping, highlighting the importance of knowing one's worth and getting adequate mentorship. He talks about his struggles in his early years, underpricing his services, and the frustration of his low income despite having an active business. Keith shares how he learned to value himself, raise his prices, and improve his business. He stresses the importance of creating a business structure and setting a minimum for undertaking jobs to ensure a suitable profit margin. Keith emphasizes the idea of problem-solving through engaging the appropriate 'who' instead of focusing on 'how', endorsing the concept of hiring or seeking help for areas outside one's expertise. He encourages listeners to download his free workbook to help them upgrade their landscaping businesses.

"In a world filled with complexities and hurdles, it's easy to get overwhelmed and discouraged. However, by shifting our mindset and asking ourselves, "What would this look like if it were easy?" we open up a new realm of possibilities."

- Keith Kalfas

Topics Covered:

• Struggles of Starting a Landscaping Business
• Turning Point: Knowing Your Worth
• Importance of Business Structure
• Selling High Ticket Jobs
• Discovering My Worth and Confidence
• Importance of Profit Margins
• Expanding Business through Marketing and Advertising
• Raising Prices and Building Service Area
• Networking and Learning from Other Entrepreneurs
• Overcoming Emotional Hurdles and Believing in Yourself
• Understanding Your Worth Regardless of Circumstances
• Implementing Structure and Systems in Business
• The Power of Asking 'Who' Instead of 'How'
• Making the Decision to Level Up Your Business
• Free Workbook for Leveling Up Your Landscaping Business
• Conclusion: The Power of Community and Personal Growth

Key Takeaways "If you are excited, you're worthy. If you're depressed, you're still worthy. If your business sucks right now, and you're not making any profit, you're still worthy. You are totally worthy. It's a miracle that we're all here right now in this room. You've seen the videos on YouTube and how it's scientifically incalculable and it's impossible. They can't even, they just keep coming back, they're like, Wow, there must be a God or a higher divine intelligence. Because it's impossible that we're all here right now in this moment. It is actually mathematically impossible. So that means that you must be completely worthy. No matter what the story is going on in your head." - Keith

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites:

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https: