Episode Details
Back to Episodes66 | From Solo Acupuncturist to Multidisciplinary Wellness Centers with Sarah Swanberg
Description
This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut.
Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members.
In this episode, we talk about:
- Creating a company culture that aligns with your values
- What marketing has worked for Sarah and what hasn't
- Email newsletters as a powerful marketing tool for staying top of mind with patients
- How books and media appearances can enhance your authority and credibility
- Repurposing content and using platforms like Help a Reporter Out (HARO) to
- Staying adaptable to the ups and downs of running a business
- And more
I hope you enjoy this episode with Sarah!
Join me for the Acupuncture Business Planathon this Sunday!
>> Click here to learn more and register.
Can't join us live? No problem. A replay will be sent out to everyone who registers.
If you're a student OR finances are a little difficult year, feel free to email me at michelle@michellegrasek.com for a 1/2 off discount code.
Hope to see you there!
SHOW NOTES:
- Indigo Wellness Group Website
- Sarah's book, A Patient's Guide to Acupuncture
- Indigo Wellness Group Instagram @indigowellnessgroup
- Indigo Wellness Group Facebook @indigowellnessgroup
- Help A Reporter Out (HARO)
- Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern Time
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.