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CMO to CEO: The Vital Alliance with the Marketing Leader
Season 1
Episode 38
Published 2 years, 8 months ago
Description
All CEOs need to have an understanding that advertising and marketing are fundamental to driving growth.
Learn how Impossible Foods CMO Peter McGuinness has moved from agency to marketer to now CEO, and how he views being a CMO as the best preparation for his role today. In this Adweek X session moderated by Will Lee, CEO of Adweek, McGuinness breaks down how CMOs-turned-CEOs must and can bring their full marketing knowledge to business strategy.
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