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Chillhouse's Cyndi Ramirez on filling a white space in self-care
Description
Cyndi Ramirez founded Chillhouse, a self-care spot in SoHo, in 2017. The idea was to solve for a white space she’d observed: a place to get an affordable massage, a manicure and an adaptogenic matcha latte, all under one roof.
During Covid, Chillhouse pivoted quickly to ensure its survival, launching press-on nails featuring its signature cool-girl nail art. Since then, the brand has also launched a suite of body-care products including a body scrub, mist and in-shower lotion. Today, these products account for around 70% of the brand’s business and are sold at retailers like Target and Urban Outfitters.
On this week's episode of The Glossy Beauty Podcast, senior reporter Sara Spruch-Feiner spoke to Ramirez about her original idea for Chillhouse, the pivot to press-ons and the process of choosing brand collaborators.