Episode Details

Radio Imaging Class with Mandy

About Mandy Fisher:

Mandy Fisher is a NYC-based full-time voiceover actor with over 15 years of experience in the industry. She has worked with brands like Crayola, Disney, Peloton, Coke, Walmart, and Kohls to name a few.

Her passion for voiceover and genuine love of helping people inspire her to work with actors of all stages of their career.

With a theater background, she brings her training to guide copy analysis and character creation. As an industry vet of 15 years, she has witnessed the changes and understands the ebbs and flows of the business.

Mandy created her own voiceover business from the ground up and has a successful and replicable model to help actors build their own successful businesses.

All of this adds up to a coach who can provide audition and career advice while helping actors become the best they can be!

The first thing is, what the hell is radio imaging?

Radio imaging is when you are the voice of a radio station, not the DJ, but it's virtual branding for a radio station because they want people to when they turn on their dials to a specific radio station; they want that familiarity.

They don't want it to be confusing. They want to have that brand recognition. And that is what is done through your voice.

My next question is, how is one even hired for radio imaging?

My first kind of foray into it was by accident. And I didn't realize I was doing radio imaging as I was doing it. I didn't realize that's what it was. I started this several years ago when I was a struggling voiceover actor trying to figure my stuff out.

I was sending samples of my voice to different radio stations, like all over as many radio stations as I could look up and find on the internet. I would send them my voice and say, can I do anything for you on your radio station?

Do you need anything? Is there anything I could do? And they would say, Oh yeah. And they would throw me a couple of lines, and that was radio imaging at the time; I had no idea that's what that was.

But now you can still do that; by the way, you can still absolutely reach out to station managers and say, Hey, I like your radio station.

I'm a big fan. I think I could fit in with your other radio imagers.

So you can always absolutely reach out to a station manager, but I work with a specific manager, not an agent, a specific manager who handles my radio imaging career; that is definitely a way because he has all of these connections and has been in the business for a very long time. So, if you're really interested in forging a career in radio imaging, I would suggest trying to get a manager to do that because it's a close-knit group and tons of station managers know each other, and they've got this sort of radio world that they're in.

It feels very different than other verticals of voiceover.

So, if that's a passion, I would say try to get a radio imaging manager.

So, let's actually talk about the difference between a manager for voiceovers and an agent for voiceovers.

It's very similar to the theatrical world, where agents are in voiceover. You are almost expected to freelance with several agents in non-competing markets.

I don't know of any full-time voice actors who only have one agent.

And they're going to source auditions for you. They're going to help you in different verticals of voiceover, whichever