Episode Details

Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD

Season 1 Episode 235 Published 2 years, 8 months ago

Description

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Hello, and welcome to Beauty and the Biz. Indeed, we talk about how Doctor Martin increased his PR image by appearing on "Botched", "Anderson Cooper", and "Dr. Oz". To be sure, we also discuss the business and marketing side of plastic surgery.

I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". I'm also a consultant to plastic surgeons, to get them more patients and more profits.

Now, today's episode is called "Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD".

Certainly, as John D. Rockefeller said,

"Next to doing the right thing, the most important thing is to let people know you are doing the right thing."

However, is all PR really good PR? Truly, do you really want to be known for some negative event that you are somehow involved in? Furthermore, does it bring you the kind of attention (and patients) you want?

In summary, that's what I asked this week's Beauty and the Biz Podcast guest. Dr. John Martin. Markedly, he's a facial plastic surgeon in private practice in Coral Gables, FL. Particularly, he's been in practice for the past 36 years. Specifically, he's received lots of PR exposure from the popular shows "Botched", "Dr. Oz" & "Anderson Cooper".

Notably, Dr. Martin had treated a trans patient whose face was injected with oil as a filler years ago. However, after a year, nodules were appearing, and reappearing. Indeed, the patient looked like this when they asked Dr. Martin to help ...

In summary, we talked about how he helped this person as well as:

Firstly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR:

The PR exposure Dr. Martin got and if it grew his practice.

Secondly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR:

How he bought his building for a steal.

Thirdly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR:

His biggest challenge, even after all of these years and much more...

Visit Dr. Martin's website

Enjoy!

Catherine Maley, MBA

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