Episode Details

A marketing budget is a balancing act: spend too much and you'll break the bank, but spend too little and no one will know that your business or your products even exist.

Most of the literature out there on the topic of setting marketing budgets for your business focuses on two different methods of calculation:

1. Percentage of Income, and
2. Fixed budget.

But none of this really accounts for how you should budget for marketing depending on the stage of business you're in. 

And frankly, treating these decisions the same for a start-up and a mature business is just silly. 

Listen as talk about the differences in what you should focus on AND budget for during the 5 different growth stages of your business.