Episode Details

In today's episode I'm talking about the marketing we're seeing big brands do really well - outside of paid advertising or social media. 

And I really wanted to highlight these strategies for you because they are things you can replicate in any size business. 

And to be clear - I mean the kinds of things that are worth doing because they seriously shift the needle.

Something I see very often with start-up and earlier stage eCommerce brands is a focus on organic social media as almost the only marketing strategy, to the exclusion of almost everything else, and to the detriment of the business.  But as we all know, relying on an external algorithm can cause havoc when things change or go wrong.

In these three big brand case studies (with a bonus 4th strategy!)  I'll highlight the marketing ideas that are working outside of social media and discuss why they work and how you can implement them in your ecommerce business

Listen today to discover these exciting strategies that Big Brands are using and how you can replicate them.

https://www.catherinelangman.com/episode-109/