Episode Details

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Digital Marketing in an AI World by Fred Vallaeys - https://amzn.to/2M8BZbf

Hi everyone, this week we're covering custom audiences in the Google Ads display network. Custom audiences provide the benefits of the huge and inexpensive display network, along with the selectivity of customizing who your ads show to. It's a very interesting topic and we hope you enjoy the episode!

And we finish out the episode with a Paid Search Trivia question.

About audience targeting - https://support.google.com/google-ads/answer/2497941

About custom intent audiences - https://support.google.com/google-ads/answer/9069938

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