Episode Details

In part three of my conversation with Dr. William Bartolini, we bring together the wisdom of a 45-year fundraising career with practical tools for fundraisers at every stage. Bill shares why AFP has been foundational to his success, the value of CFRE and ACFRE certification, and how the organization’s ethical standards and Donor Bill of Rights can serve as a guidepost when you face difficult decisions.

We also discuss the “magic wand” question that unlocks donor values, techniques for asking without bringing your own baggage into the room, and how to think about major gifts from the donor’s perspective rather than the organization’s. Finally, Bill offers practical advice for young fundraisers eager to grow into leadership roles—encouraging curiosity, mentorship, and saying yes to new experiences.

This conversation is a masterclass in blending ethics, empathy, and technique. It will inspire you to approach fundraising not as asking for money, but as helping people do good things and change the world.