Episode Details

Clever labels and marketing schemes abound in our grocery stores. I am sure you’ve seen it - water bottles labeled as “gluten-free” or a package of candy labeled as “a cholesterol-free food.” It may seem obvious that labels like these are nonsense, but the truth is that it can trick consumers into thinking their products are healthy when they are far from it. In this episode we will discuss some of the most common marketing tricks found on food labels and how to actually make the healthy choice.